Take the long view.

From pitch to launch, I help you connect the dots between business goals, tech solutions, and customer needs.

strategic approaches

audience research

Audience strategy development for ReSeed, a public benefit corporation, looking to build off of success as a carbon credit marketplace by launching a consumer arm.

UX story-boarding

Visual identity development for The Atlantic’s special addition microsite, Shadowland, with the goal of delighting existing subscribers and converting new ones.

big bets vs. quick wins

Strategy development and design ideation for The Atlantic’s Games section, delivered with incremental options for implementation.

There are many ways to accomplish a goal, and the methods are as unique and tailored as the goals themselves are to each company that I work with. Let’s do this.